I have been so focused the last year on external things that have taken away from my brand. My brand has been neglected. When I started focusing on self-branding in 2008, I was doing small things to look consistent on multiple platforms and to say the same or similar things in networking meetings. However, I was thinking a lot smaller back then. Back in 2008, working for the man was my day job and going to school was my evening gig. My time and efforts were not centered on the best asset available to me… MYSELF.
If you do not believe that you are the best asset on planet earth, you should reevaluate some things. First, it may seem conceded to say that I am my best asset but it’s simple to explain. I must rely on myself to stay motivated, continue pushing, work late, wake up early, go workout, make sales calls, network, walk the dog (which for some weird reason is terrible for me), etc. Yes my family is supportive and they motivate me, and they take care of me. But again, if I am not willing to invest the belief that I am worth a damn, well… that means I am not worth a damn.
Please let me reiterate that my family and friends mean the world to me. I always say, “behind every great man is a better woman telling him what to do.” It’ true in my case for sure!
This year is about the hustle for me… so my first step is a new website! My next step is starting a Podcast! Stay tuned for more info!
